Tackling Social Media Threats So This Football Club Can Keep a Clean Sheet
Business Overview
This football club, headquartered in Europe, has held international stature for over 100 years. One of the most prominent and influential clubs globally, they are based out of a large and historic stadium. With both team and player prominence, this club requires comprehensive social media threat protection. And they need a way to automate social media protection.
The Need for an Automated Social Media Protection
Being a globally-recognized organization, this football club often faced the challenge of managing and mitigating threats for top executives and key players on social media. The security team was encumbered with manual search and remediation for new impersonated accounts. Plus, counterfeit tickets being sold online created to deceive their loyal fans.
We were constantly monitoring our social media accounts. We had an escalation of cases in the first half of the season go worldwide on Twitter. That’s when we worked with ZeroFox to activate automated remediation on social media.
-Football Club Digital Strategist
The security team contacted ZeroFox to automate their social media protection. They needed a solution for the time consuming processes underway with the goal of ensuring a safe, online environment for their social media followers. The club sought a detection and takedown platform for emerging impersonated accounts that replicated key executives and top players. Plus, they needed a solution to identify counterfeit goods for sale. The club’s security team looked to ZeroFox to perform automated remediation efforts on threats emerging on their social media pages.
We were finding thousands of fake accounts on social media, which is very difficult to do by hand. ZeroFox has been a great tool in helping us identify and take down these accounts before they’re even noticed online.
-Football Club Digital Strategist
ZeroFox Platform and Analysts Create Major Impact
After several years of using the ZeroFox platform, the club finds the platform’s detection of threats and takedowns to be critical tools in their security tool belt. The security team is no longer burdened by the arduous task of manually searching for and remediating impersonations, counterfeit goods, and negative sentiments. The digital strategist shares, “The tool is very hands off, but we’re getting major results with the automation ZeroFox provides.”
Since the establishment of this partnership, ZeroFox has processed 8,445 takedowns for the football club, which automates social media protection. Previously, remediation heavily impacted the security team. But now, ZeroFox analysts use tried-and-true processes to quickly take down threats on their behalf. This frees the team to focus on other security priorities without concern regarding malicious attacks on their organization going viral on social media.
Using ZeroFox is like having insurance in case of an accident. If followers start getting requests from fake profiles or property, I have a tool I can quickly use to solve the problem.
- Football Club Digital Strategist