An Established Community Requires Novel Protection
Global telecommunications leader, Nokia, has been creating the future for over 155 years. And that history has gained them 28 million fans and followers worldwide. Nokia's commitment to innovation has built an impressive community. But that also meant they needed a way to keep their brand and community safe from online adversaries.
Fortune 500 companies with expansive online presences can be the target of opportunistic threat actors. These adversaries look to impersonate brands, then steal intellectual property or leverage deepfake technology to scam their loyal followers. With an established online presence, Nokia needed a more effective and less time-consuming system to protect those public assets from online adversaries.
We needed a systematic way to protect our brand and company legacy against deepfakes, online impersonators, and threat actors using Nokia’s intellectual property to scam people.
- Päivi Kalske, Head of Corporate Social Media at Nokia
Brand reputation and safe community engagement on social media are priorities for this telecommunications giant. In the early age of social media, Nokia dedicated manual effort to crawl and monitor these pages for malicious activity. Keeping a constant pulse on all public assets became an arduous, time-consuming task.
“Some of the social media platforms out there are not as responsive to takedown requests. Even for bigger brands, it can really be quite cumbersome to manage on your own,” explained Päivi Kalske, Head of Corporate Social Media at Nokia.
Protecting Millions of Followers with One Solution
Nokia’s social media, information security, and executive leadership teams aligned to find a solution that would protect their established brand reputation and minimize risk of cyber attacks. ZeroFox has been their security partner since 2016 to help them with just that.
ZeroFox has really made an impact by providing real-time alerts for critical impersonations, allowing us to take fast action and process takedowns more effectively and efficiently.
- Päivi Kalske, Head of Corporate Social Media at Nokia
ZeroFox monitors Nokia’s public assets, including social media channels, for malicious activity. The ZeroFox platform automatically alerts their team to deepfakes, impersonations, phishing links, and fraudulent activity that puts their communities at risk of cyberattacks. But alerting is only the first step. ZeroFox also offers takedown services to disrupt adversaries.
Saving Time and Expanding Cybersecurity
Using ZeroFox’s digital risk protection comprehensive platform has enabled Nokia to extend their protection to their executives as well. Now, Nokia can ensure that threat actors are not impersonating trusted leaders to extort their most valuable assets – their people. As Kalske points out, “ZeroFox gives me peace of mind that our social media presence is protected.”
Since deploying ZeroFox, Nokia has gained valuable time back from manually processing and remediating threats and gained critical, measurable visibility into malicious activity on their online pages. “Right before or during a big product launch for Nokia, we typically see an increase in impersonations. It’s something that we can now prepare for and take action," Kalske explains.
For Nokia, protecting their brand’s legacy from threat actors is a top priority. ZeroFox continues to guide them in reducing risk to their brand, executives, and online communities from ever evolving cyber threats with our industry leading, automated digital risk protection solution.
“Over the years I think there’s been hundreds – if not thousands – of impersonations that have been taken down to protect the online Nokia brand experience. And, for me, that’s the biggest impact of ZeroFox. Our followers know that the Nokia channels they engage with can be trusted, verified, and they are brand compliant.”
- Päivi Kalske, Head of Corporate Social Media at Nokia