Increased visibility, monitoring, and protection across social and digital channels
Business Overview
This popular roadside stop was founded over 60 years ago as a restaurant, convenience store, and gas station with locations across the mid-Atlantic. With over 150 stores on the East Coast of the US, this company maintains a well-known and loved brand. So, it requires protection across social and digital channels, which means the chain needs increased visibility across digital channels.
The Need for Increased Visibility Across Digital Channels
Before ZeroFox, this convenience store chain had limited visibility into threats on social and digital channels. Without a tool in place to monitor these channels, the team was unaware of the risks to their brand and customers. They were specifically concerned about customer scams, intellectual property leakage, and brand reputation damage.
On a typical day, the internal security team worked with another security provider to manage the day-to-day threats. But when it came to social media, there was no process or team in place to handle the unique threats these platforms pose. With limited time and resources, understanding their digital threat landscape was a challenge they could not yet address.
Banishing Blind Spots Across Digital Channels
Since partnering with ZeroFox, the convenience store’s team now has comprehensive visibility into threats not only on social media, but across digital channels as well. When first choosing ZeroFox, the team was not yet sure what use cases they would need to solve. But they wanted to be proactive and establish a solution in the event that a threat did occur.
ZeroFox gives us critical visibility into channels that were previously blind spots for us. The intelligence gained from the ZeroFox Platform helps us prevent the loss of revenue to bad actors online and ultimately protect our customers from scams.
-Director of Information Technology
Over two years since onboarding the platform, ZeroFox has identified and remediated threats to both their brand and their customers. Monitoring social channels for potential impersonators and early warning signs of account hacking ensures the company’s brand integrity is protected as they continue to grow their presence across these channels.
Over time, they’ve expanded their data source coverage to include deep and dark web channels to proactively identify brand threats, gift card scams, and the unauthorized resale of stolen cards.
With ZeroFox, what we’ve found is we are not only able to meet our original use case of social media security, but extend our visibility to additional channels as well,
-Director of Information Technology
The most important benefit for the convenience chain today is protecting consumers from scams. In particular, they have found an uptick in stolen gift cards being sold on the deep and dark web. These gift card scams put the brand at risk of losing customer trust and revenue. The ability to proactively identify these scams, notify customers and take action against bad actors has prevented revenue loss, helped safeguard brand reputation, and most importantly, protects valuable customers from potential harm.
Expanding Use Cases Doesn’t Mean Expanding Workloads
As they’ve expanded the channels ZeroFox covers, the internal team hasn’t had to increase the time spent monitoring these channels. With automated alerts and takedowns, the convenience chain can rely on ZeroFox to notify them about potential threats rather than requiring them to be in the platform every day. With the help of ZeroFox, the team increased visibility across digital channels. They can be confident that their brand and its customers are protected because.