White Paper
Impersonations and Brand Abuse in Financial Services
An analysis of tactics and steps for security teams.
Key Takeaways:
- Learn the top targets of impersonations, including your people and your assets
- Think like an attacker and learn common impersonation workflows and methods
- Find out how to tackle impersonations across platforms like social media, mobile apps and domains
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Impersonation Scams Are on the Rise
As organizations, executives, and everyday individuals shift to digital-first interactions, cyberhackers have found opportunity. By masking as a trusted brand or public figure, actors are able to gain access to eager customers and followers and exploit inherent trust. The frequency, location, and sophistication of these impersonations make it difficult for security teams to tackle alone. Brand abuse is more than a marketing problem — it’s a security challenge that threatens the entire organization and all its stakeholders.
